Dietary supplements · United States
Vitamins, without the mythology.
We're building a small, deliberate range of daily vitamins for people who read the label before they buy. Formulation is underway. The storefront opens .
ScrollSpecimen — schematic
Not to scale · form subject to change
Record — 001
Approach
Most vitamin brands sell a story first and a formula second. We'd rather do it the other way around: a short range, plainly labelled, with every ingredient and its quantity printed where you can find it.
No proprietary blends. No numbers hidden behind a trademark. If something is in the capsule, it will be on the panel at the dose it's actually there in — which is the whole of the idea, and the reason the company is called what it is.
We're early. The formulations aren't finalised and the manufacturer isn't signed. When those are settled, this page will say so.
Why we're building it
The label should be the most interesting thing on the bottle.
The supplement aisle runs on vagueness — blends without doses, claims without sources, packaging that says everything and discloses nothing. We think there's a straightforward business in doing the opposite, and that's the whole idea.
Where we are
01
Formulation
In progress
02
Manufacturing
Selecting partner
03
Testing
Planned
04
Launch
Enquiries